Banking — Customer Service App
A slow, fragmented tool became a clear omnichannel workspace on micro-services with a shared design system. Onboarding got faster, errors dropped, and staff could suggest more relevant products. Key insight: cutting context-switching and auto-filling data beat any new feature for impact.
Smart TV Platform
An MVP grew into a stable cross-platform experience (TV, web, mobile) with EPG, Timeshift, VOD, Parental Control, and a compact design system; a cleaner admin sped go-to-market and lifted ARPU. The UI favors clear focus states and one-press actions over clever navigation. Key insight: remote-first patterns (big focus, predictable left-nav, single-step flows) moved satisfaction more than any new feature.
Facilities booking platform
The funnel was rebuilt with smart filters, an availability-first map, and quick-view cards that keep users in flow. Results: fewer clicks, lower bounce, higher conversion. Key insight: making the map and quick-view the default path unlocked the biggest lift.
Skills
Recent Projects
Domains & Sectors
E-commerce
B2B
B2C
Corporate Environment
Fintech
Banking
Telecom
Healthcare
Manufacturing
Touristm
Hospitality
Entertainment
Strategic UX/UI Improvements
Implementing user research and iterative testing to optimize interfaces, boost user engagement, and drive measurable business outcomes, such as increased conversion rates and customer retention
End-to-End Product Design
Leading the entire design process from concept to delivery, ensuring practical solutions that align with user needs and business objectives, resulting in products that are both visually appealing and highly functional
Collaborative Communication
Facilitating cross-functional collaboration with developers, marketers, and stakeholders to translate business requirements into intuitive design solutions, fostering a shared vision and smooth project execution